Peter Laanen, Expression’s Former Founding CEO, has a wicked kick and can beat you to a pulp. At soccer, we mean.

Laanen was a member of Eckart Wintzen’s Ex’tent corporate group and has been part of senior management teams for two of Eckart’s start-up companies.

Among other things, Peter has been involved in: a hit television show, the market repositioning of a major recording house, a highly successful initial public stock offering, and two corporate turnarounds - including Arcade Music Co. Germany GmbH. Peter has a resume that’s a Harvard MBA’s dream: he was the managing director of Arcade Music Co.; President and CEO of UltiFox Europe B.V. (a media- and soccer-related product firm); CEO of Top Sports Group B.V., President of Inter Football B.V., cofounder and CEO of Multi Function Computers B.V., (a Dutch minicomputer software firm).

He’s a huge sports fan (surprise). As the former President of the Royal Dutch Baseball Federation, he led the organization to a European baseball championship in 1987 and a fifth-place at the Seoul Olympics in 1988.

Peter served as Expression’s CEO from 1998 until June of 2005.