UPDATE
Alcatraz commercial featured on front page of motion.tv website. Read more.

Ex’pression College Motion Graphic Design students scored a big coup recently, winning the design competition for the re-branding of Alcatraz State Park. Students were challenged to produce a variety of multimedia products for the campaign. The assignment required the development of promotional packages to commemorate the 75th Anniversary of Alcatraz and the Transit to Parks Program. Ex’pression College Motion Graphic Design Director Yael Braha had this to say about the student-winners: “I am very pleased that our students were able to demonstrate their professional quality work on such a high profile project.”

The class worked as a team with the creative direction of their instructor, Paul Sparrow. In the Creative Direction class, students take all the skills and software they have learned throughout the program, and focus them to create a new brand identity for a real client. This includes a new logo, a design for a website, a 15-second TV spot, posters and other marketing collateral in addition to a style guide. Paul coaches the students in presentation techniques as well as how to design for a specific target market.

Students Chuck Meridith, Glen Ohlson and Patrick Hanlon came up with a campaign based on the gritty feel of old crime novels and films and used 3D and motion software to create a compelling piece.

Watch the Alcatraz commerical here.

George Su, Media Specialist and Park Web Administrator, has posted the students work on the National Park Service site and proudly announced that they will be using the designs to market Alcatraz to the general public.